Television still plays a major part in most people’s lives. From entertainment to news, television is present every day in homes all over the country. Therefore, involving this giant media channel in spreading the word about gluten intolerance and gluten-free diets brings incredible benefits for the celiac community.
There are a lot of misconceptions regarding the gluten-free diet, some of them because of the lack of information, others because of the celebrities who have endorsed this type of diet in order to lose weight. A television show would help raise awareness about the celiac disease and the non-celiac gluten intolerance. Furthermore, would make people understand the difference between the medically imposed gluten-free diet and the self-imposed weight loss diets. This will certainly result in added respect and compassion for the gluten-free community.
As mentioned in the beginning of the article, television is present in almost every home; therefore the reach of TV show promoting a gluten-free diet and informing people on celiac disease would be considerably higher than any other means of information. The higher is the reach, the more attention given to the subject.
Taken into consideration the fact that only a small portion of people with celiac disease are diagnosed accordingly, the need for raising awareness is imperative. And what better way to reach those people suffering from celiac disease than by means of a TV show which deals with health problems. Detailing the symptoms and explaining the diagnosis process will certainly increase the number of people visiting their GP to talk about their gluten intolerance. Also, stressing on the importance of a medical check-up may decrease the number of persons who are on a gluten-free diet without yet having been diagnosed with celiac disease or non-celiac gluten intolerance.
Increasing support for gluten intolerants
People suffering from gluten intolerance and coeliac disease have a higher tendency of suffering from anxiety and depression than people with no heath issue. The reason is connected the limitations which come along with the gluten-free lifestyle. Once diagnosed with coeliac disease or non-coeliac gluten intolerance, most of the eating habits are changed and new routines, such as double checking for gluten, are introduced. All these may be overwhelming for the newly diagnosed coeliac and a breakdown is imminent. Therefore, getting some support from a public person in TV show devoted to this problem may boost their confidence and increase their self-esteem. Furthermore, finding out new foods, new recipes and new ingredients allowed in the gluten-free diet may open up a new world for them to explore: the world in which you can be gluten-intolerant and still eat well.
There are various ways in which the gluten-free diet can be addressed on TV. An entire show with a cooking part, a psychological part and a FAQ part is certainly the most beneficial choice, but a small part devoted to gluten intolerance on a general weekly health-related show or a gluten-free recipe in the daily/weekly cooking show will also be beneficial. The aim of the show/sections in the show would be to educate healthy people about the coeliac disease and non-coeliac gluten intolerance and to provide support (both practical and emotional) to those who have to deal with gluten intolerance on a daily basis.